This report explores how AI and data strategies help media, entertainment, and advertising firms boost personalization, content innovation, and operational efficiency. Generative AI drives fast content creation and customer engagement but increases data complexity and governance challenges. Key obstacles include fragmented data, poor visibility, and outdated governance. Recommendations include unifying data platforms, modern metadata management, cloud-native managed services, and AI stewardship to ensure compliance and trust. By combining scalable data foundations with AI best practices, organizations can improve customer experiences, reduce churn, and adapt to rapidly changing markets and regulations.

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