Report
Building the Non-Match-Day Economy
Reimagining Saudi Stadiums: Year-Round Hubs for Sports, Entertainment, and Economic Growth explores how Saudi Arabia can transform its stadium infrastructure into year-round economic assets rather than venues used only for sporting events. The report highlights the Kingdom’s growing sports economy, the rise of sports tourism, and its shift toward building broader ecosystems that support long-term economic diversification. Drawing lessons from Qatar’s post-2022 World Cup experience, it emphasizes the importance of avoiding underutilized venues by creating a sustainable non-match-day economy. Using a portfolio-based approach, the study outlines a five-pillar framework for maximizing stadium value through entertainment, retail, hospitality, community engagement, and business activities. Suppo
