The Role of Mega Sporting Events in Saudi Foreign Policy examines how Saudi Arabia is using sports as a strategic tool to enhance its global influence, strengthen diplomatic relationships, and support national transformation goals. While sports have long played an important cultural role within the Kingdom, they are now being leveraged as part of a broader foreign policy strategy. The report explains how major events such as Formula 1, esports competitions, and other international tournaments generate recurring global visibility, attract investment, and position Saudi Arabia as a growing hub for sports and entertainment. It highlights the role of privatization and the Public Investment Fund (PIF) in building a globally competitive sports ecosystem that supports diplomatic objectives. The s

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