This reprint explores the exponential expansion of enterprise data across cloud, virtual, physical, and SaaS environments. It discusses how this growth strains backup windows, budget planning, storage tiers, and recovery objectives. The report emphasizes the need for adaptable data-protection architectures with cloud object storage, deduplication, archive tiers, and automation. It warns that legacy systems cannot scale with modern data volumes, and highlights the business value of aligning protection strategies with governance, lifecycle management, and long-term resilience goals.

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