Retail media is booming as UK grocers and brands tap first-party data to target shoppers online, driving high-margin revenue and measurable ROI. Ecommerce growth and the decline of third-party cookies have fueled this shift, with Tesco, Sainsbury’s, Asda, and Morrisons building retail media networks. Brands of all sizes can now run data-rich campaigns reaching consumers at the point of purchase. To scale further, grocers must unify and share data across channels, proving incremental sales impact and exploring off-site advertising. Collaboration, standardised measurement, and stronger data strategies will be key to unlocking retail media’s full potential.

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