Report
The State of Multi-Channel Marketing 2023
The State of Multi-Channel Marketing 2023 examines the practices that distinguish top-performing marketers from their peers in an increasingly complex customer engagement landscape. Based on research conducted with marketing professionals across B2B and B2C organizations, the report highlights the importance of coordinated, data-driven multi-channel strategies that deliver consistent customer experiences across touchpoints. It explores key drivers of success, including measuring meaningful performance metrics, integrating channels effectively, and aligning marketing efforts with customer preferences and behavior. The report also reviews the most effective channels and tactics, identifies common challenges such as data silos, attribution difficulties, and resource constraints, and outlines
