This brochure introduces ClickAstra, a big data solution designed to efficiently process and analyze massive volumes of clickstream data generated across digital channels. It addresses challenges related to handling semi-structured data, scalability, and delayed analytics by leveraging Hadoop-based ecosystems for rapid data ingestion, transformation, and KPI generation. The platform significantly reduces ETL development time while enabling session-level, customer-level, and item-level analytics to uncover insights into user behavior, purchase patterns, and conversion rates. With capabilities such as automated metrics generation, data cleansing, and storage optimization, organizations can build advanced analytics applications like recommendation engines, fraud detection, and customer segmen

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