This checklist helps organizations assess the strength of their employer brand across mission, values, social presence, recruitment, onboarding, satisfaction, and advocacy. Page 1 provides a structured grid to mark strengths and opportunities, covering elements like job descriptions, training time, culture content, benefits, and referral programs. Page 2 emphasizes continuous improvement and the importance of communicating a compelling employee experience. It encourages teams to refine employer messages, highlight culture, and leverage employee-driven content to attract and retain top talent.

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