Vendor Sheet

GA4 Migration Checklist

GA4 Migration Checklist

Pages 1 Pages

This step-by-step guide walks users through migrating from Universal Analytics to GA4. It details creating the GA4 property, using the Setup Assistant, configuring new or existing tags, and deploying a GA4 configuration tag via Google Tag Manager. It then explains how to migrate events: matching enhanced measurement events, reviewing auto-collected events, using recommended events, or creating custom ones when needed. The checklist emphasizes proper tagging, measurement IDs, and ensuring analytics continuity before UA sunsets.

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