IQVIA’s OneKey reference database offers comprehensive, accurate profiles of 9.7M U.S. providers and 708K organizations, supporting targeting, segmentation, and research. Attributes include specialties, affiliations, prescribing and procedure data, licensure, EHR adoption, and patient demographics. Agencies can leverage 2.4M opt-in email addresses tied to provider profiles for compliant digital campaigns, with IQVIA facilitating over 100 monthly campaigns. Options include full-service email deployment or email list release for client platforms. The database undergoes continuous maintenance to ensure accuracy, supporting campaigns with list selection, design, A/B testing, compliance checks, and reporting to maximize client engagement.

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