IQVIA Next Best Action is an AI-powered recommendation engine built on the Orchestrated Analytics platform, enabling personalized, omnichannel HCP engagement. It delivers actionable guidance with 4,000+ algorithms per instance, driving hyper-personalization, dynamic micro-segmentation, and AI/ML-based scoring. Pre-built models and connectors accelerate deployment, while self-service tools empower local teams. Proven outcomes include 93% more top-tier customers hitting call targets, 4x higher rep-triggered email rates, and 14x growth in marketing opt-ins. Now enhanced with IQVIA AI Assistant, it offers generative AI-driven insights, real-time recommendations, and global scalability to optimize customer interactions.

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