IQVIA Supply Chain Manager (SCM) provides detailed visibility into the UK pharmaceutical supply chain, tracking product flow from manufacturers through wholesalers to 27,000+ outlets, covering over 10,000 products. With daily, weekly, and monthly feeds, SCM enables real-time monitoring of stock, distribution gaps, new product uptake, and trade promotion impact. It supports analysis at national and sub-national levels for both own and competitor brands, capturing purchases across pharmacies, hospitals, dispensing doctors, and parallel imports. Used by business intelligence, commercial, and finance teams, SCM ensures agile responses to market shifts and stronger supply resilience.

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