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Leveraging commercial analytics managed services for sustainable market success

Leveraging commercial analytics managed services for sustainable market success

IQVIA
Pages 5 Pages

This insight brief examines how commercial analytics managed services help life sciences companies adapt to post-pandemic market complexity. It compares fully captive, vendor captive, and hybrid operating models, highlighting trade-offs in cost, control, scalability, and innovation. IQVIA’s hybrid approach combines internal ownership with external expertise to deliver faster insights, flexibility, and continuous innovation. The brief positions managed analytics as essential to sustaining brand and portfolio performance in evolving commercial environments.

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