This report examines how retail and consumer goods companies must modernize their marketing data stacks to keep pace with evolving consumer behavior and AI-driven transformation. It highlights three forces reshaping marketing ecosystems: advancements in AI, data gravity, and heightened privacy expectations. The document explains how retailers are leveraging AI to enable hyper-personalized marketing, optimize inventory, and automate complex workflows, while emphasizing the need to bring applications closer to data for efficiency. It also explores the evolution of customer data platforms, composable CDPs, and data clean rooms as mechanisms for secure collaboration and privacy-first analytics. Real-world examples illustrate how unified data strategies help organizations improve marketing effe

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