Vendor Sheet
Tracking the Trends - Insights for H1 2023
The ETF industry is entering a new phase of growth, driven largely by the increasing popularity of active ETFs. In the first half of 2023, the top 10 U.S. asset managers launched six times more ETFs than mutual funds, reflecting strong industry momentum and investor demand for innovative investment strategies. This trend builds on the previous year, when approximately 70% of all new fund launches were ETFs. Their growing appeal is supported by a favorable U.S. regulatory environment, tax advantages, and generally lower costs compared with mutual funds. Industry forecasts suggest ETFs could represent 24% of total fund assets by 2027, up from 17% today. As a result, active ETF development has become a strategic priority for asset managers seeking to attract investors who value differentiated
