This white paper explains why ongoing investment in eCommerce is essential as buyer expectations and digital competition rise. It highlights three core areas requiring continual improvement: usability, including fast page loads, intuitive search, and clean interfaces; consistency, supported by cloud platforms, integrated PIM systems, and responsive design for seamless omnichannel experiences; and content, with enriched product data, visuals, documentation, and strong SEO. Regular enhancements in these areas help businesses stay competitive, attract more buyers, and drive digital growth.

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