This white paper explains how distributors can drive stronger eCommerce adoption by aligning internal teams, promoting the site, and measuring performance. Success begins with gaining support from sales and customer service, reframing the site as a tool that enhances—not replaces—their role. Promotion requires videos, webinars, on-site training, and incentives to encourage registration and online ordering. Ongoing analytics help track traffic, conversions, user growth, and revenue to refine strategy. With these steps, companies can accelerate digital engagement and boost online sales.

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