This white paper argues that modern digital experience management demands replacing legacy, siloed systems with an integrated, AI- and data-driven platform. It defines seven must-haves: fast, AI-assisted content creation and omnichannel delivery; deep personalization, testing, and optimization; flexible headless/hybrid delivery models; rich media supported by enterprise DAM; low-code tools for dynamic apps; connected, analytics-driven customer journeys and self-service; and cloud-native, DevOps-friendly operations. OpenText presents its DXM and DAM solutions as fulfilling these needs so brands can deliver secure, scalable, high-performing experiences.

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