This white paper explains why eCommerce is essential for safety and PPE distributors, especially as buyers shift to digital research and contactless purchasing. A strong digital branch requires responsive design, robust content, real-time pricing, an integrated PIM, advanced search, and multiple checkout options. It outlines seven ways to increase exposure, including promoting timely products, opening pricing to all buyers, improving search synonyms, grouping product families, publishing helpful content, offering online training, and enabling product customization. These tactics strengthen customer trust, boost traffic, and drive sales.

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