The e2open white paper discusses how channel management must evolve as post‑pandemic pressures reshape sales ecosystems. The growth of e‑commerce, indirect sales models, and changing buyer behavior are forcing channels to deliver greater reach, differentiation, resilience, and higher service levels, while also supporting sustainability goals. At the same time, ongoing supply chain volatility is driving companies to rethink how they collaborate with partners. The paper presents a new, more connected approach to channel management collaboration that aligns stakeholders, improves visibility, and strengthens coordination across the supply chain, helping organizations unlock the full potential of their channel networks in a complex and rapidly changing environment.

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