An Agentic AI-Powered Consumer Health Revolution: Scenarios on How Foundation Models and AI Agents Could Transform Discovery, Trust, and Commerce
An Agentic AI-Powered Consumer Health Revolution: Scenarios on How Foundation Models and AI Agents Could Transform Discovery, Trust, and Commerce
23 PagesThis forward-looking white paper explores how foundation models and autonomous AI agents could transform consumer health discovery, trust, and commerce. It outlines a shift from search-based interactions to persistent AI health advisors capable of observing, reasoning, and acting on behalf of consumers. The report examines implications for e-commerce, advertising, regulatory oversight, and evidence transparency. It emphasizes that brands investing in structured data, robust clinical evidence, and AI-ready systems will be best positioned in a future where AI agents act as gatekeepers shaping consumer decisions and health journeys.
