The "Digital Pricing Transformations: The Key to Better Margins" report highlights how B2B companies can achieve significant margin improvements through digital pricing transformations. By adopting end-to-end price optimization, configure-price-quote (CPQ) tools, and business intelligence packages, companies can enhance pricing precision, agility, and overall performance. The report emphasizes the need for a holistic approach, integrating technology with redesigned pricing processes to achieve sustained margin improvements of 2-7 percentage points within three to six months. However, it warns against common pitfalls like over-reliance on tools without proper process alignment.

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