This whitepaper explores the D2C business model and how brands leverage data, AI, and cloud ecosystems to engage customers directly. HCLTech details an end-to-end framework for digital commerce, supply chain visibility, and omnichannel personalization. Benefits include reduced time-to-market, enhanced loyalty, and higher margins. The paper concludes with actionable insights for brands to unify e-commerce, analytics, and customer experience into a cohesive growth strategy.

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