The October 2024 Camunda paper explains why process orchestration is essential for scaling AI in the insurance industry as customer expectations rise and workforce capacity shrinks. It describes how AI is reshaping insurance, from underwriting to claims, but notes that adopting AI at enterprise scale is challenging due to legacy systems, regulatory requirements, and fragmented automation. The paper positions process orchestration as the key to deploying AI reliably by embedding it within end‑to‑end workflows. It highlights the agentic advantage, where AI agents operate adaptively within governed processes, and provides examples of agentic AI in action. Overall, the paper shows how insurers can drive sustainable innovation and long‑term value by operationalizing AI through process orchestra

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