This paper introduces Data Security Posture Management (DSPM) as a key solution for securing sensitive data in complex hybrid-cloud environments. With data dispersed across SaaS, IaaS, and endpoints, traditional tools lack visibility and context. Proofpoint DSPM discovers and classifies sensitive data, maps its access pathways, and detects exposures such as misconfigurations, oversharing, or risky user behavior. By correlating identity, privilege, and data movement, DSPM prioritizes remediation of high-risk scenarios. The approach helps organizations comply with regulations while preventing data loss and insider-driven breaches, offering actionable insights to protect critical assets.

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