The e2open white paper explains how businesses are shifting toward a holistic channel management model that encompasses a broader ecosystem of partners beyond traditional resellers and distributors. This includes influencers, advisors, and providers of complementary products and services. Managing this expanded landscape requires companies to rethink channel strategies, redesign programs, and modernize processes. The paper emphasizes the importance of investing in an integrated technology stack that can support collaboration, visibility, and consistency across diverse partner types. By enabling holistic channel management through the right technology, organizations can improve partner engagement, scale more effectively, and better adapt to changing market dynamics.

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