This whitepaper explores how Experience-as-a-Service is transforming tourism by shifting focus from destinations to personalized, memorable experiences driven by the experience economy. Travelers increasingly value tailored journeys, pushing businesses to use AI, analytics, and digital marketing to understand preferences and deliver hyper-personalized services such as smart itineraries and immersive offerings. EaaS enhances customer satisfaction, loyalty, and revenue while enabling businesses to differentiate through experience packaging and personalization. Implementation requires integrated data, real-time analytics, cloud platforms, and AI models to optimize interactions across the customer journey. By leveraging these technologies, tourism enterprises can create seamless, engaging expe

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