This article explains how beauty and personal care companies are successfully extracting business value from AI in product development. Leading consumer packaged goods companies are adopting AI because it delivers measurable return on investment, with several top CPG brands already using the Citrine Platform. AI enables teams to optimize formulations by balancing technical performance, sensory attributes such as consumer liking, and business factors like cost and ingredient count at the same time. By reducing the cost of goods, improving decision-making, and accelerating formulation optimization, AI helps companies innovate faster, improve margins, and compete more effectively in a crowded and performance-driven market.

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