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Measuring the Impact of Scientific Communications to Drive Launch Excellence

Measuring the Impact of Scientific Communications to Drive Launch Excellence

Pages 18 Pages

This paper presents a framework for measuring the impact of Medical Affairs scientific communications before and after product launch. It defines metrics across visibility, engagement, content themes, and channel mix, linking scientific activity to clinical adoption. Case studies demonstrate how coordinated communication strategies improve launch execution. The paper concludes with best practices for planning, execution, and performance measurement.

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