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SEA Pharmacy Retail Playbook: Market-Shaping Factors for Management to Address

SEA Pharmacy Retail Playbook: Market-Shaping Factors for Management to Address

IQVIA
Pages 15 Pages

IQVIA reports that post‑pandemic consumer behaviour has boosted Southeast Asian pharmacy retail; retail channels now account for a large share of pharmaceutical sales and are growing faster than hospital channels. Drivers include government policies encouraging pharmacy dispensing, expanded value‑added services and consumers’ preference for convenience. Manufacturers should invest in omnichannel strategies, data analytics and digital tools to capitalise on this shift.

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