The report shows that retail is undergoing rapid transformation driven by digital expectations, sustainability pressures and shifting consumer behavior. Younger shoppers are willing to share data for better experiences, while retailers see data insights, personalisation and omnichannel technologies as critical to retention. New tech like AR, AI and real-time inventory tools help merge online and in-store experiences. ESG has become a key loyalty factor, and fulfilment challenges highlight the need for broader tech investment. Retailers must align business strategy with digital innovation to stay competitive in an increasingly customer-driven market.

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