The new B2B growth equation
The new B2B growth equation
15 PagesB2B companies are increasingly expected to offer personalized, omnichannel experiences across digital, remote, and in-person channels. Research shows that businesses using 10 or more channels saw significant market share growth, while those sticking to fewer channels risked losing customers. Buyers now demand real-time customer service, product availability, and the ability to make purchases on any channel. Additionally, many buyers are comfortable spending large sums through digital channels, with 20% willing to spend $500,000 to $5 million remotely.
