Media and entertainment (M&E) organizations are adopting AI to enhance customer experiences, improve efficiency, and create personalized content. According to Forrester Consulting’s study commissioned by Akamai, 78% of M&E leaders measure AI success through improved customer experience, while 80% focus on increased revenue. Key applications include personalized recommendations, customer service automation, data analytics, and content optimization. However, organizations remain cautious about risks such as AI failures, brand damage, and regulatory compliance. To scale AI safely, many rely on specialized AI providers, cloud platforms, systems integrators, and edge technologies to address infrastructure, security, talent, and performance challenges. You’re using our basic model. Log in or si

Join for free to read