Transforming Customer Experience: How Companies Drive Business Success When Integrating UC & Contact Center Platforms 1Table of Contents How Important is Customer Experience? Very. CX Transformations Add Technology, Integrations - and Budget UC/Contact Center Integration Delivers Value Integrated Platforms Drive Better Business Metrics New Interaction Channels Include Visual Engagement Visual Engagement Improves Customer Interactions Video Helps Drive Business Metrics What Should You Do Next? 03 04 05 07 08 09 10 12 2How Important is Customer Experience? Very. Regardless of the metric, delivering an excellent customer experience is at the top of business leaders’ priority lists. When asked for 2023 technology spending plans, 65% of companies said they were increasing CX spending in 20

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