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2.24X Conversions Unlocked: AJIO Used AMP + Gmail Annotations with Netcore Cloud to Break Through Promotions Tab Clutter

2.24X Conversions Unlocked: AJIO Used AMP + Gmail Annotations with Netcore Cloud to Break Through Promotions…

2.24X Conversions Unlocked: AJIO Used AMP + Gmail Annotations with Netcore Cloud to Break Through Promotions Tab Clutter

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12 Pages

AJIO, a leading digital-first fashion and lifestyle platform from Reliance Retail, sought to overcome low visibility in Gmail’s Promotions tab and drive stronger engagement during Valentine’s Week. To stand out in crowded inboxes and boost sales, the brand partnered with Netcore Cloud and implemented a powerful combination of AMP Emails and Gmail Annotations. This enabled richer, more interactive email experiences that captured customer attention and encouraged action directly from the inbox. By improving email discoverability, enhancing user engagement, and reducing friction in the shopping journey, AJIO delivered more relevant and compelling customer experiences. The innovative strategy significantly improved campaign performance, resulting in a 2.24X increase in conversions. The success

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