Audiosales, an Italian distributor of audio, video, lighting, and rigging solutions from more than 40 international brands, implemented SALESmanago to strengthen lead generation, segmentation, email marketing, and revenue recovery. The company deployed targeted forms and pop-ups, custom segmentation and automated tagging, personalized email campaigns, automated workflows, and sophisticated abandoned-cart and follow-up sequences. In less than a year, total sales increased 148% and average order value grew 61%, while the most recent quarter generated a 105% ROI. SALESmanago-attributed transactions increased 1,118%, attributed sales grew 110%, and attributed AOV improved 141%. Email open rates rose 26.4% compared with the pre-implementation period, the database expanded 30.22%, and 91% of con

Join for free to read