By leveraging call tracking through the RevolutionSuite, the ROI Revolution software enabled the team to precisely track customers' paths to purchase and dissect the ads' contributions across the funnel. Utilizing one-day click attribution—powered by Facebook’s algorithm to target likely one-day converters—the tool delivered the most granular insights available, revealing how even unclicked ads drove interactions and sales. This empowered the business to pinpoint 72% of one-day click Facebook revenue newly attributable to call sales, achieve a 13X increase in AOV, and detect shifts in customer shopping behavior for optimized strategies.

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