With 462 stores across the U.S., Big O Tires stands as one of the nation’s largest auto service franchise suppliers, delivering diagnostic, repair, and routine maintenance for automobiles and vehicles while embodying its “Big O Yes” commitment to customers. Franchise owners and managers juggle supervising jobs, inventory, satisfaction, and sales amid daily demands, often missing high-value customer opportunities due to divided attention. Marchex software transformed this by providing intelligent call tracking and analytics, alerting teams to priority leads in real-time, boosting response rates, closing more deals, and ensuring no valuable inquiry slipped through the cracks.

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