Central Restaurant achieves closed loop reporting with Marchex Marketing Edge, linking their digital campaign performance to sales conversions
Central Restaurant achieves closed loop reporting with Marchex Marketing Edge, linking their digital campaign performance to sales conversions
3 PagesIndiana-based Central Restaurant Products offers hundreds of thousands of restaurant-related solutions, including cooking equipment, refrigeration, food prep, furniture, shelving, carts, concessions, dishwashing, and dining room goods. Originally founded as a catalog company, it drives traffic and revenue through organic and paid search from Google, Bing, and Criteo. To match sales precisely to advertising programs beyond basic Google Analytics insights, Central Restaurant integrated Marchex software, which provided advanced call tracking and multi-channel attribution, revealing true ROI, optimizing ad spend, and boosting revenue by connecting customer calls directly to high-performing campaigns.
