Case Study
Boosted conversions and reduced booking abandonments
Air Tahiti Nui, French Polynesia's leading airline based in Papeete, connects Tahiti to destinations in 10 countries via codeshares with partners like American Airlines, Alaska Airlines, SNCF, Aircalin, Air New Zealand, Japan Airlines, Korean Air, Qantas, and LATAM, operating direct flights to Tokyo, Auckland, Los Angeles, Seattle, and Paris. Facing high booking abandonment in a competitive market, the airline partnered with SaleCycle software, which deployed personalized on-site remarketing and email recovery campaigns, achieving 62.36% email open rates, 16.62% conversion per click, 12.89% on-site conversions, significantly boosting overall conversions and slashing abandonment rates.
