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Case Study

Boosting Organic Search Performance at Scale For Adevinta

Boosting Organic Search Performance at Scale For Adevinta

Boosting Organic Search Performance at Scale For Adevinta

Botify
Pages 2 Pages

This case study examines how Adevinta, a global leader in online marketplaces operating 40 websites and digital brands across 12 countries, improved organic search performance at scale through an enterprise SEO approach. Managing major brands such as Marktplaats, mobile.de, and leboncoin, the company needed greater visibility into website performance and a more unified strategy to optimize search results across its large digital ecosystem. Traditional, fragmented SEO tools were no longer sufficient to support growth or provide consistent insights across markets. The SEO team also faced challenges communicating the business value of search to executives and stakeholders. By adopting a centralized, data-driven approach, Adevinta gained deeper insights into crawlability, content visibility, a

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