Case Study
Levi’s Increases Global Website Traffic by Optimizing Organic Search
This case study highlights how Levi Strauss & Co. improved global website traffic and organic search performance through a strategic focus on technical SEO and search visibility. Seeking deeper insights into keyword rankings, page discoverability, and revenue generation from organic search, Levi’s used Botify Analytics and Botify Intelligence to identify issues preventing search engines from efficiently finding and indexing key website content. The company addressed technical challenges and optimized how rendered pages were delivered to search engines, resulting in significantly faster page processing, increased crawling of unique product pages, and stronger visibility for non-branded search terms. By improving website architecture, crawlability, and indexing efficiency, Levi’s enhanced it
