This case study explains how L’Occitane strengthened its digital visibility and search performance in the era of AI-powered discovery using Botify’s platform. As search behavior evolves beyond traditional search engines to include AI assistants such as ChatGPT, Gemini, and Perplexity, the brand adopted a strategy focused on both organic search optimization and AI visibility. Botify AI Visibility analyzed thousands of prompts weekly across multiple large language models to monitor and improve how the brand appeared in AI-generated responses. The results were significant, with a 154% increase in organic revenue, 39% growth in clicks, and 33% more impressions across 22 markets, while maintaining the same team size. The brand also achieved visibility in 87% of AI-generated product recommendati

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