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Case Study

Helping Furla Japan be less reliant on paid search

Helping Furla Japan be less reliant on paid search

Helping Furla Japan be less reliant on paid search

Botify
Pages 2 Pages

This case study explains how Furla Japan strengthened its organic search performance to reduce dependence on paid search in a highly competitive luxury fashion market. Despite strong brand recognition and a loyal customer base, the company experienced a decline in organic traffic, increasing its reliance on paid advertising to maintain visibility and sales. To build a more sustainable digital growth strategy, Furla partnered with Botify and focused on improving the technical foundations of its website. Working closely with e-commerce and development teams, the company identified and resolved key technical issues affecting search performance, crawlability, and user experience. These improvements delivered rapid gains in click-through rates, conversions, and organic visibility. By enhancing

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