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Case Study

DACH Business Network Xing Raises Website Visibility and Engagement

DACH Business Network Xing Raises Website Visibility and Engagement

DACH Business Network Xing Raises Website Visibility and Engagement

Botify
Pages 2 Pages

This case study examines how XING, a leading business networking platform in the DACH region, improved website visibility and user engagement through a more structured organic search strategy. As the platform expanded to support both company-generated and user-generated content, managing search performance became increasingly complex. With more than 20 product teams and over 40 million URLs, the organization struggled to maintain a consistent SEO approach, resulting in low-value pages being indexed while important, high-value content remained undiscovered or delayed in search results. These inefficiencies negatively affected traffic, user experience, and operational costs. By implementing a centralized strategy to improve indexing accuracy, content discoverability, and user journeys, XING

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