A global leader in luxury skincare, makeup, and fragrance manages a diverse portfolio of over 20 brands. They struggled to optimize Non-Brand Search, as traditional targets for return on ad spend or click volume limited this channel's potential as a consideration tactic. By partnering with InfoTrust, the company implemented advanced software solutions to deploy sophisticated Value-Based Bidding. InfoTrust’s technical platform support allowed the client to move beyond basic metrics, prioritizing higher-value customer engagements instead. This strategic shift in bidding logic enabled the company to successfully increase quality traffic while simultaneously lowering costs per click, significantly enhancing their overall search performance and marketing efficiency.

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