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Case Study

Carbon Microfinance Bank Achieves a 28% Conversion Boost and Surpasses 10,000 Active Users for Its New Product using Netcore Co-Marketer

Carbon Microfinance Bank Achieves a 28% Conversion Boost and Surpasses 10,000 Active Users for Its New…

Carbon Microfinance Bank Achieves a 28% Conversion Boost and Surpasses 10,000 Active Users for Its New Product using Netcore Co-Marketer

Netcore
Pages 14 Pages

Carbon Microfinance Bank, a leading Nigerian fintech founded in 2012, is dedicated to expanding financial inclusion through digital loans, savings, investments, and payment solutions. To further support underserved communities, the company launched Circles, a modern digital savings product designed to help users achieve financial goals through collaborative saving. Seeking to drive adoption and engagement for this new offering, Carbon partnered with Netcore and leveraged its Co-Marketer platform to deliver targeted, personalized, and data-driven customer engagement campaigns. By optimizing customer communication, audience targeting, and user journeys, Carbon was able to effectively promote the product and encourage customer participation. The strategy improved conversion rates, strengthene

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