Cox Automotive modernized its cybersecurity strategy by deploying the Zscaler Zero Trust Exchange in phases, creating a streamlined and scalable security architecture that protects users across five continents and supports millions of online car shoppers. The company sought a cloud-compatible platform to serve as the foundation for a comprehensive zero trust strategy, as traditional firewalls struggled to inspect internet traffic at global scale and legacy VPNs lacked identity-based access controls, increasing risk to private applications and sensitive data. By adopting a cloud-native, multitenant zero trust platform, Cox Automotive secured more than 30,000 employees and supported 40,000 auto dealer clients through a single, unified solution. The transformation reduced security complexity,

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