This 2024 case study describes how a US-based creative-tech design company replaced a legacy analytics stack (Google Analytics plus Heap) that produced siloed data, weak end-to-end journey tracking across its enterprise web and desktop apps and B2C domains, inconsistent consent management, and low confidence in data accuracy, while the discontinuation of Google Optimize removed experimentation capability. Brillio ran discovery with product, marketing, and tech teams, established a standardized KPI framework, compared options (Adobe CJA, GA4, Heap), and implemented Adobe Customer Journey Analytics with a comprehensive tracking strategy and robust data layer. A privacy-compliant consent approach aligned to GDPR and CCPA was embedded, and a Python-based QA accelerator automated validation, cu

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