This 2024 case study describes how a multinational pharmaceutical company with many brand sites and a fragmented MarTech stack reduced cost and complexity by modernizing its ecosystem around Adobe. After evaluating hosting and broader MarTech needs, Brillio recommended Adobe AEM Cloud Service for site build and hosting, Adobe Analytics for standardized KPI reporting, Adobe Target for personalization, and Adobe Assets for centralized asset management. Phase 1 rebuilt and hosted 17 brand sites on AEM Cloud and migrated all sites to Adobe Analytics, using a headless architecture, reusable component library, CI integrated with Adobe Cloud Manager, rigorous cross-device testing, controlled author-approver workflows, and business-user configurations for integrations. Results included building a

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